About Our Victoria Store
Your local End Of The Roll Flooring Centre is located in a central location kitty-corner to the New Uptown Mall. Bring your questions and anything you need to know about flooring to us! Our warehouse is stocked full to the brim with luxury vinyl plank and tile flooring, SPC Vinyl flooring, LVT flooring, indoor and outdoor area rugs, carpet, laminate flooring, hardwood flooring, tile and stone, decking and athletic flooring, gym flooring, and all the accessories you need for your new floors.
Our knowledgeable staff provide personalized service, guiding shoppers through every step of the purchase process, ensuring a seamless experience from selection to installation. Our commitment to customer satisfaction and our reputation for reliability make us a go-to choice for homeowners and contractors alike. Whether you’re renovating a single room or embarking on a larger project, you’ll be able to find brand names like Biyork, Dreamweaver, TORLYS, SmartStrand, Mohawk, Beaulieu, and more in-stock and ready to take home.
Location
601 Boleskine Rd Unit #10, Victoria, BC V8Z 1C5Send us a Message
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Our Team
Come meet our skilled and knowledgeable team at our Victoria location and you’ll soon see why we’re Canada’s flooring leader.
Dan Facey
Store Manager
Bob Geldart
Flooring Advisor
Mark Green
Flooring Advisor
Harman Kochar
Flooring Advisor
Joseph Miranda
Flooring Advisor
Myrna Ross
Flooring Advisor
Robert Reinisch
Warehouse Associate
Durable Comfort. Modern Value.
Exclusive to End Of The Roll Flooring Centres, feel the comfort from Veldura Floors’ Canadian-made Comfort Series carpet, or choose a more modern look with the Select Series and Elite Series LVP.
Proudly Canadian for 40 Years
We take pride in being a Canadian-owned and operated company, helping you find the perfect flooring solutions for four decades. Visit your local store today and experience the End Of The Roll Flooring Centres difference!
40 Years, 40 Floors
It’s hard to believe but End Of The Roll Flooring Centers is turning 40 this year, and to celebrate – we’re giving away 40 floors! Visit your local End Of The Roll Flooring Centre to enter today!
SmartStrand Carpet
Mohawk’s SmartStrand Forever Clean carpet is made with families in mind. With a softness you have to feel to believe, this carpet can stand up to whatever your children and pets can throw at it.
Visualize It
Not sure whether to go for light or dark floors? Carpet or luxury vinyl? Nothing gives you a better idea of how new floors will look in your home than seeing it for yourself. Use our FREE flooring visualizer tool and see for yourself today!
Tips & Tricks
Not sure where to start? Get inspiration and information from our variety of flooring articles!
Discover the Perfect Flooring
When you’re in need of flooring you can trust us to help you find the right flooring for your home. From hardwood to laminate to vinyl to carpet, we’ve got so much in-stock you’re sure to find what you need. Explore our flooring options below.
Our Showroom
We’ll help you choose the floor that works with your lifestyle; from kids and pets to an empty nest, we have the perfect floor for you. Flooring for every room in your home; kitchen, living room, bedroom, bathroom, basement, hallway, stairs, mudroom, den, gym, entryway, office — you name it, we can do it.
Our beautiful showroom is full of wonderful new product samples that range from entry level to high end options. The full range of flooring products we carry includes solid hardwood, engineered hardwood, luxury vinyl tile, luxury vinyl plank, laminate, vinyl flooring, porcelain tile, ceramic tile, outdoor carpet, indoor carpet, cork, bamboo, area rugs, underpad / underlay, floor cleaners, and floor furniture protectors.
Services We Offer
End Of The Roll Flooring Centres is Canada’s largest flooring franchise with over 50 locations nationwide. We may have started as a small store selling carpets in 1986, but we’ve grown to be leaders in our industry because we specialize in one thing: floors!
See what payment plans and brands are available at your local End Of The Roll Flooring Centre:
See your dreams come to life.
Visualize it.
Our visualizer tool lets you see what your dream flooring would look like in a photo from your home.
Try Our Room Visualizer
