Over 50 End Of The Roll stores are currently operating across Canada.
End Of The Roll stores have a proven track record of profitability.
You receive capital leases on assets and extended terms on inventory purchases.
End Of The Roll has an aggressive volume rebate program in place.
We have a highly-experienced management team to help you out.
Our corporate office performs key accounting functions on behalf of stores.
End Of The Roll is one of the largest Canadian purchasers of floor coverings.
We have an aggressive marketing team that supports both national and local advertising needs.
We offer a wide range of training opportunities in the areas of retail sales, marketing, and software applications.
Learn How We Make Our Franchisees Successful
The End Of The Roll floor covering franchise was the result of the efforts of two founding partners, Urs Steinmann and Duane Ortynski. From the late 80s to the early 90s, End Of The Roll stores began opening in Western Canada. Today, there are over 50 End Of The Roll locations nationwide, with the average gross margin of an End Of The Roll franchise being higher than the industry average.
Corporate Office and Marketing Expertise
The End Of The Roll Corporate Office is responsible for the accounting requirements of each Franchisee. The office administers all payables including government remittances and payroll. It is also responsible for producing monthly financials for each location. In addition, Corporate staff are in frequent communication with Franchisees to discuss financials, daily cash positions, and to provide other supportive financial data.
The maintenance of this financial information is a key element in the success of the Franchisee, as it allows the Franchisee to focus their energies on other key aspects of their business such as sales, personnel, and inventory control.
The key ingredient to the success of any business is the importance of marketing and advertising. We provide Franchisees with support for all aspects of marketing their stores.
With the help of an Advertising Agency and our in-house Marketing Team, each store is provided with the key elements for traffic flow and branding awareness. In order to invest valuable advertising dollars conservatively and effectively, it is critical to have a clear direction and focus on the demographic profile of the core purchaser of floor covering. This has been verified through the use of target market analysis, research, and surveys.
Franchisees are provided with high impact promotions that are showcased on a national scale, and which follow our own End Of The Roll Media Calendar.
To open up your own End Of The Roll store, you’ll need to provide a minimum investment of $200,000. This investment is for the Franchise Fee of $25,000, and the balance of the funds remains in your business for necessary working capital. The initial investment should provide the capital needed to open and run the store.
Franchisees will pay a one-time Franchise fee of $25,000. Franchisees will also be required to remit a Royalty Fee and a National Advertising Fund fee.
Franchise Capital Assets:
To maintain the minimum investment at a level of $200,000, it will be necessary for the Franchisee to lease certain capital assets to be used in the Franchise such as a cutting machine, forklift, computer system, sales counter, signage, displays, racking and phone system. The Franchisee will be solely responsible for lease payments for such capital assets.
End Of The Roll is a proven and successful retail operation that can be initiated with a low capital requirement and overhead, and high inventory levels.
SIZE: The size of our stores is between 5,000–12,000 square feet.
LAYOUT: The Corporate approved store layout is designed to create maximum exposure of full rolls of carpet and vinyl, pallets of hardwood and laminate, area rug racks, and brand name displays. In order to ensure the integrity and continuity of the stores, in most cases, the Franchisor will present them as turnkey operations, complete with exterior and interior signage.
SET-UP: Our Corporate and Marketing Offices will help with sourcing locations, setting up technical systems, stocking initial inventory, negotiating and booking advertising, and all other aspects of store set-up.
End Of The Roll will provide training to new Franchisees at Corporate Office, as well as in one of our stores.
Training will take approximately one week which will include: Management Training, Sales Training, Marketing Strategy, and some Computer Training. The Franchisee will leave with a strong knowledge of how to operate a store, and with valuable tools to hire and train staff. Training is ongoing through the first few weeks of the new store opening.
There are also many training programs and updates throughout the year to make sure the Franchisee has a great opportunity to remain successful.
If and when the time comes that you are ready to sell your business, remember that you have the most recognizable name in flooring across Canada to offer. We will also help promote your store to find a buyer for it. As part of our company, you will have an attractive package to offer potential buyers, including everything noted above. Most importantly for you is the fact that you have something very tangible to attract buyers, and the ability to leave with at least the current value of what your store is worth and hopefully much, much more!