Let's Get Flooring!
End Of The Roll Flooring Centres is one of the most recognizable names in retail flooring. If you're looking to start a business that's not only rewarding but also has a large growth potential, this is it. In Canada, the floor covering business is an over 4 billion dollar industry, and expected to grow to 5 billion by 2028.
With opportunities across the country, opening an End Of The Roll Flooring Centre is a rewarding way to own your own business. With a national convention and events throughout the year, you'll not only be starting your own business, you'll be joining a group of like-minded business owners looking to help each other grow and be successful.
Why Us?
Proven Success
Over 60 End Of The Roll stores are currently operating across Canada.
Profitable
End Of The Roll stores have a proven track record of profitability.
Financing
You receive capital leases on assets and extended terms on inventory purchases.
Rebate
End Of The Roll has an aggressive volume rebate program in place.
Support
We have a highly-experienced management team to help you out.
Accounting
Our corporate office performs key accounting functions on behalf of stores.
Buying Power
End Of The Roll is one of the largest Canadian purchasers of floor coverings.
Marketing
We have an aggressive marketing team that supports both national and local advertising needs.
Training
We offer a wide range of training opportunities in the areas of retail sales, marketing, and software applications.
Immediate Franchise Opportunities Available
Milton
Ontario
Sarnia
Ontario
Windsor
Ontario
Peterborough
Ontario
Belleville
Ontario
Sault Ste. Marie
Ontario
Etobicoke
Ontario
North York
Ontario
Scarborough
Ontario
Grand Prairie
Alberta
Fredericton
New Brunswick
Moncton
New Brunswick
St. John
New Brunswick
St. John's
Newfoundland
Charlottetown
Prince Edward Island
Learn How We Help Make Our Franchisees Successful
Our History
End Of The Roll Flooring Centres was the result of the efforts of two founding partners, Urs Steinmann and Duane Ortynski. From the late 80s to the early 90s, End Of The Roll Flooring Centres began opening in Western Canada. Today, there are over 60 locations nationwide, with the average gross margin of an End Of The Roll franchise being higher than the industry average. With over four decades of history, no retail flooring store has a higher brand penetration or brand recognition nationally. (Angus Reid Market Research)
Corporate Office and Marketing Expertise
Our Corporate Office is responsible for the accounting requirements of each Franchisee. The office administers all payables including government remittances and payroll. It is also responsible for producing monthly financials for each location. In addition, Corporate staff are in frequent communication with Franchisees to discuss financials, daily cash positions, and to provide other supportive financial data.
This drastically reduces small business costs to the owner. The maintenance of this financial information is a key element in the success of the Franchisee, as it allows the Franchisee to focus their energies on other key aspects of their business such as sales, personnel, and inventory control.
The key ingredient to the success of any business is the importance of marketing and advertising. We provide Franchisees with support for all aspects of marketing their stores. From local ads, to national TV, YouTube and Digital campaigns, we’re helping grow the brand with you in your market.
Although flooring may seem like a simple business, our digital marketing efforts are anything but. With a state of the art visualizer tool, and investment in our website, we provide all the digital tools needed to succeed.
With the help of an Advertising Agency and our in-house Marketing Team, each store is provided with the key elements for traffic flow and branding awareness. In order to invest valuable advertising dollars conservatively and effectively, it is critical to have a clear direction and focus on the demographic profile of the core purchaser of floor covering. This has been verified through the use of target market analysis, research, and surveys.
Franchisees are provided with high impact promotions that are showcased on a national scale, and which follow our own End Of The Roll Media Calendar.
Franchise Requirements
To open up your own End Of The Roll store, you’ll need to provide a minimum investment of $300,000. This investment is for the Franchise Fee of $40,000, and the balance of the funds remains in your business for necessary working capital. The initial investment should provide the capital needed to open and run the store.
Franchise Fees:
Franchisees will pay a one-time Franchise fee of $40,000. Franchisees will also be required to remit a Royalty Fee and a National Advertising Fund fee.
Franchise Capital Assets:
To maintain the minimum investment at a level of $300,000, it will be necessary for the Franchisee to lease certain capital assets to be used in the Franchise such as a cutting machine, forklift, computer system, sales counter, signage, displays, racking and phone system. The Franchisee will be solely responsible for lease payments for such capital assets.
Store Overview
End Of The Roll is a proven and successful retail operation that can be initiated with a low capital requirement and overhead, and high inventory levels.
SIZE: The size of our stores is between 5,000–12,000 square feet.
LAYOUT: The Corporate approved store layout is designed to create maximum exposure of full rolls of carpet and vinyl, pallets of hardwood and laminate, area rug racks, and brand name displays. In order to ensure the integrity and continuity of the stores, in most cases, the Franchisor will present them as turnkey operations, complete with exterior and interior signage.
SET-UP: Our Corporate and Marketing Offices will help with sourcing locations, setting up technical systems, stocking initial inventory, negotiating and booking advertising, and all other aspects of store set-up.
Training
We will provide training to new Franchisees at our Corporate Office, as well as in one of our stores.
Initial training will take approximately one week which will include: Management Training, Sales Training, Marketing Strategy, and some Computer Training. The Franchisee will leave with a strong knowledge of how to operate a store, and with valuable tools to hire and train staff. Training is ongoing through the first few weeks of the new store opening.
You’re not alone. Although initial training gets you going, we’re always just a phone call away. Not only will we be available to help you grow throughout the year, we also host workshops and training sessions at our national convention.
Exit Strategy
If and when the time comes that you are ready to sell your business, remember that you have the most recognizable name in flooring across Canada to offer. We will also help promote your store to find a buyer for it. As part of our company, you will have an attractive package to offer potential buyers, including everything noted above. Most importantly for you is the fact that you have something very tangible to attract buyers, and the ability to leave with at least the current value of what your store is worth and hopefully much, much more!