About our Regina Store

Conveniently located across from Victoria Square Shopping Centre on Victoria Avenue East, our spacious and well-organized End Of The Roll flooring store proudly serves the Regina, SK community. From small bathrooms and single bedrooms, to the whole basement or a custom shower with floor to ceiling tile, we can handle it all. If you're selling or renting and need quick turnaround, we can even have it installed in a short time frame. We offer trusted brand names and a huge selection of inventory. Fantastic new products are arriving regularly as we stay current with the latest trends and classic popular basics.

We Know Flooring
For over 19 years, Alison has been the Owner and Manager of this efficient and friendly store. Shawn has been a great Warehouse Manager for 5 years now, and Kimber has been the Office Administrator for the past 5 years. We all work hard to ensure our customers are happy, from the start to the finish of their flooring projects.

Find "The One" Here
According to Oprah Winfrey, "It's much easier for me to make major life, multi-million dollar decisions, than it is to decide on a carpet for my front porch. That's the truth." Let us help you with the information and design ideas you need to make a decision you can be happy with for years to come, whether it's the front porch or the whole basement! We stock over 1 million dollars in flooring, specializing in all styles of carpet, vinyl, LVP, and laminate flooring.

Flooring Done Right
Our Regina flooring store is:

  • A+ rated on the Better Business Bureau (BBB).
  • a member of ICC, approved for insurance flooring contracts.
  • the recipient of End Of The Roll's coveted "Beyond Award" in 2008.
  • a proud supporter of The Sunshine Foundation: Dreams for Kids.
  • a proud sponsor of Regina's Extreme Home Makeover 2009.
  • a proud sponsor of Rebuilding Dreams 2011.

More Savings, Less Waiting Times
With really great brand name flooring options in stock for you to choose from, it's easy to see and touch the flooring you're interested in. That's what makes us different - you don't have to rely on tiny samples to make the right choice. For a list of some of our brands, click here. To put together a Wishlist of room scenes you love, get started here. However, bear in mind that this listing is not comprehensive and there is way more to choose from in store!

Flooring for Every Budget
Ask us about using your End Of The Roll card to take 90 days to pay, interest free! We accept Visa, MC, Amex, debit and cash as well. We participate in great monthly promotions and always have some items at clearance prices. To do a quick calculation of your budget, try our Calculator Tool. For some helpful questions to consider before you buy, click here. Whether you're looking for hardwood, tile, area rugs, laminate, vinyl, or carpet, we'll have flooring that will suit your needs, and your budget!

Our Community
Store owner Alison loves living here. She says, "Regina is a great big little city. I love that even as we grow and get more services and stores, you can get pretty much anywhere in under 30 minutes. We have a fantastic University, an International airport and beautiful treasure in Wascana Lake and the Legislature grounds."

At Your Service
End Of The Roll flooring store is proud to be locally owned and operated. Our knowledgeable staff in Regina, SK will always be happy to service all of your flooring needs. We invite you to drop by for a browse and see what makes us Canada's Flooring Leader.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tiles, Vinyl, Cork Flooring, and more!

Our Team
Store Owner/Manager, Alison has been managing for over 19 years and has built an expert team ready to help you with all you flooring needs. With Darren and Russ joining us almost 10 years ago, and Shawn and Kimber about to reach their 5-year mark, we have experience to spare! Add to that, Mike and Jewel for another 8 years combined experience and we have plenty of knowledge to draw from.  So come on by and meet our amazing team. We can’t wait to help you with all things flooring!

Our Staff

Alison Elliott Store Manager
Darren Sales Manager
Russ Flooring Advisor
Jewel Flooring Advisor
Mike Flooring Advisor
Everett Flooring Advisor
Shawn Warehouse Manager

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!