About our Sudbury store

Conveniently situated on Barrydowne Road across from Rona our professional flooring store proudly serves the Sudbury community. Since 1995, we have been offering excellent brand names in flooring, and we keep our showroom fully stocked with a huge selection of modern and classic inventory. There is no reason to rely on small samples and wait weeks for your new floors to arrive. With End Of The Roll flooring, you can take it home today, get it delivered or have it installed by our professionals. Whether you're looking for hardwood, porcelain tile, cork flooring, area rugs, laminate flooring, waterproof laminate flooring, vinyl flooring, commercial carpeting, residential carpeting or outdoor carpet and turf, we're sure to have something that will suit your needs and your budget!

We now carry solid hardwood, treads, railings, posts and spindles. We have our own custom staining department on site so we can match your new floor to your new stairs. We have qualified carpenters on staff to create a stairwell of solid hardwood what will make your neighbours envious. New to our store, we now sell and install windows and doors to help you even further with your renovation and home improvement needs. Our store has over 50 thousand square feet of laminate and water proof laminate in stock at all times. All our hardwood floors are grown in North America and carry a great warranty.

We Know Flooring
We are a full-service flooring store, with the best pricing and experienced staff. Our number one priority is customer satisfaction. Our management team includes: Peter Michelutti Sr. (Owner), Peter Michelutti Jr. (Owner), and Jo-Anne Gauvin-Lalonde (Office Manager). Our knowledgeable Flooring Advisors are Rick Thompson (Sales manager),  Omer Brault (Sales manager), Richard Chong, Steve Richard, Kyle Rick and Mark Tammi, and Bob Mclean with over 40 years of window and door experience. Bob is the person to see for all your window and door needs.

Allow us to help you achieve all of your needs and expectations as you tackle your commercial or residential projects. We cater to all jobs, big and small, new builds and renovations.

Insurance Restoration Claims
If you experience a flood, water damage or fire that damages any flooring in your home. End Of The Roll is a preferred client of I.C.C. and work for Promus Restoration, Servicemaster Restorations, and Paul Davis Restoration.

More Savings, Less Waiting Times
We can offer great pricing as we benefit from the national buying power of a large franchise. Plus, with so much inventory in store, you likely do not have to wait to get the flooring you want. Our website offers many tools that you can take advantage of, if you would like to do some research online before coming in store. For example:

Flooring for Every Budget
We have a variety of payment plans available, just ask us for more details in store. We are happy to provide storage as well, if you take advantage of a discount but need to wait a few weeks for installation.

Our Community
We sponsor individual and sports teams as well as donate to numerous local charities. Our owners and staff are all local citizens who enjoy the hundreds of lakes and year-round activities the Sudbury region has to offer, such as fishing, cross-country skiing, and hockey. We appreciate our local places of interest, including Laurentian University, Cambrian College, College Boreal, and Science North with the Imax Theatre. Plus we are the flooring supplier for the Ontario Hockey League's Sudbury Wolves.

You Are Invited
We are proud to be locally owned and operated. Our friendly experienced staff in Sudbury will be happy to service all of your flooring needs. Drop by and browse to see why we are known as Canada's Flooring Leader.


We are Northern Ontario’s largest Torlys Everwood and Evertile dealer. Everwood and Evertile is the best waterproof laminate made today. These two products  have a 30 year wear-stain and water warranty, plus a lifetime warranty on structure and gapping.


Everwood and Evertile are the only products that can be installed in camps and cottages that are unheated in the winter months

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tiles, Vinyl, Cork Flooring, and more!

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!