About our Williams Lake Flooring Store

The End Of The Roll flooring store in Williams Lake is locally owned and operated, and proud to be serving our local community. Conveniently located on 2nd Avenue North on the corner of Borland Street, we have brand name flooring in stock. Our national buying power allows us to pass along low prices to our customers, and we are happy to provide expert advice and service all of your flooring needs.

We Know Flooring
Owner Kim and the staff here in Williams Lake have extensive knowledge and experience, and they can help as you work on your residential or commercial project. Be sure to call us or stop by with any flooring questions you have. We offer personable customer service and a helpful atmosphere. If you enjoy online research, check out our Flooring Guide which has several articles on a variety of topics.

More Savings, Less Waiting Times
With lots of rolls and pallets in stock, this means you can actually take your new flooring home today. New products arrive pretty regularly, and this rotating stock means that many items are on sale. You can find a list of some of our brands we carry, here. To check out a selection of products that we have access to click here, but remember this listing is not comprehensive and there is a lot more to choose from in store.

Flooring for Every Budget
We have great deals every day that you can take advantage of. Ask us about storing your new floors at no charge until you are ready to pick them up. To do a calculation of your budget, click here. For some helpful questions to consider, click here.

You're Invited
Please come by and say 'hello'. Enjoy a browse and find out why End Of The Roll is Canada's Flooring Leader. Our friendly staff in Williams Lake will be happy to service all of your flooring needs.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tiles, Vinyl, Cork Flooring, and more!

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!