About our Victoria Flooring Store

Situated in a central location kitty-corner to the New Uptown Mall, our spacious and beautiful new flooring store proudly serves the Victoria community. Recently relocated just off Douglas Street on Boleskine Road, we offer trusted brand names in flooring and a showroom full of well-chosen inventory.

We Know Flooring
Open since 1996, our friendly staff at End Of The Roll are experts in the flooring industry. End Of The Roll flooring store in Victoria, BC has been voted "Best in the City!" and we are proud to offer excellent service and a bright, clean, updated and modern location. Our team includes Store Manager Dan Facey and our very knowledgeable Flooring Advisors and Warehouse Associates.

Flooring is Our Passion
"Who We Are Makes a Difference" is our motto. Our experienced staff and preferred installation partners make all the difference. While we all care about our customers and our projects, there is no job too big or too small! We take pride in everything we do and hope our customers always feel welcome and appreciated. This store has a great team of qualified Flooring Advisors who are eager to help you take care of any project. Also, installation services are available for Victoria and beyond city limits. We welcome neighbouring island residents as well!

Floor Shopping Made Easy
High ceilings, great lighting and a central location make End Of The Roll Victoria the place to shop. Our group buying power ensures we can pass along low prices to our customers. For a list of some of the brand names we offer, click here. For an online selection of flooring products that we have access to, click here. However, please note that this listing is not comprehensive and there is way more to choose from in our store! Plus, our monthly promotions and discounted items change regularly, so be sure to stop by for a browse. To read some great articles on different flooring topics, check out our Flooring Guide.

Flooring for Every Budget
We offer several payment plans, and you can do a quick calculation of your budget by clicking here. For some helpful questions to consider, click here. Whether you're looking for hardwood, tile, cork, area rugs, laminate, vinyl or carpet, we're sure to have flooring in stock that will suit your needs and your budget!

Charity Work
This flooring store has been involved in supporting our local Victoria Royals Hockey, World Vision, St. Joseph the Worker Parish and School, and most recently, the Habitat for Humanity and Anawim House-Hero Work reonvation!

Our Community
We feel that Victoria, BC, is the Caribbean of Canada! Mild winters, beautiful ocean, mountains in the distance... all with the amenities of a big city, but still cozy and small town. Here in Victoria, we enjoy the best of the west!!

You Are Invited
End Of The Roll flooring store in Victoria is locally owned and operated. We invite you to drop by for a browse and see why we are Canada's Flooring Leader. Our friendly staff in downtown Victoria will be happy to service all of your flooring needs.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tiles, Vinyl, Cork Flooring, and more!

Our Staff

Dan Facey Manager
Santiago Gutierrez Sales Supervisor
Mark Green Flooring Advisor
Bob Geldart Flooring Advisor
James Russell Flooring Advisor
Kevin Nault Flooring Advisor
Casey Bauce Interior Designer
Tim Mackenzie Warehouse/Driver
Virgo Bertoldo Warehouse Associate
Gwen Smith Office Manager