About our Red Deer store

Our large flooring store in Red Deer, Alberta is proud to serve our local community. Located on Gaetz Avenue East across from Rona, we offer the best brand names in flooring and our showroom is full of a huge selection of in-stock inventory. The difference at End Of The Roll is that you can actually take your new flooring home today. We have pallets and large rolls in stock, and new products arrive monthly as we stay up to date with the latest flooring trends, as well as the classic popular basics. Whether you're looking for hardwood, area rugs, laminate, vinyl or carpet, we'll have flooring that will suit your needs and your budget.

Flooring Done Right
Our friendly staff are experts in the flooring industry, and the owners have practically grown up in the business. Use our Flooring Advisors as a resource for all of your flooring questions and needs. We care about our customers and work hard to deliver great service each and every time! 

Low Prices, Huge Selection 
Our national buying power allows us to benefit from great discounts, and we pass along these savings to our customers. For a list of online products, click here, however there is way more in store. Some of the brand names we carry are described here. Drop by and see for yourself how many options there are, and what's on sale today. Our in-store promotion changes every few months!

Flooring Shopping Made Easy
We have payment plans available for every budget, and you can work out your costs in advance with this helpful calculator tool

You're Invited
End Of The Roll is locally owned and operated. Drop by for a browse and see why we are Canada's Flooring Leader. Our friendly staff in Red Deer will be happy to service all of your flooring needs.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tiles, Vinyl, Cork Flooring, and more!

Our Staff

Neil Harrison
Amanda Harrison
Frank Gallie
Ryan Cochrane

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!