About our store

Situated in Northwest Edmonton on St. Albert Trail just north of the Yellowhead Highway, our large flooring store proudly serves Edmonton and the surrounding communities. Just look for our huge pylon sign and video board - you can't miss us! Since 1998, we have been offering the best brand names in flooring, and our showroom is full of a huge selection of in-stock inventory of hardwood, tile, area rugs, laminate, vinyl, carpet & more. We also have a store located in Edmonton South for your convenience.

Floor Shopping Made Easy
This beautiful 16,000 square foot store full of product means that your new dream flooring is in stock and ready to be installed! Recently constructed, this building was designed specifically for End Of The Roll, and it is bright with great lighting, and offers a clean open, modern feel that is very easy to shop in. Store Manager, Aaron Tellier takes great pride in keeping his store clean, organized and perfectly tagged, making it incredibly easy for customers to browse and shop. This location has the largest selection of area rugs out of our three Edmonton stores, as well as great options in stock of hardwood, laminate flooring and ceramic tile. There are literally hundreds of rolls of carpet, vinyl and roll ends ready for delivery!

We Know Flooring
Our staff specializes in flooring. They are a knowledgeable and experienced resource that can help answer all of your flooring questions. Our dedicated team members include: Store Manager Aaron Tellier; Flooring Advisors Omar Haque, Trina Mika, and Maruey Kunattanonda; Office Manager Amanda Harvey-Tench; Delivery Driver Ron Yorgason; Installation Service Manager Paul Tytler; and Estimator Ryan Duquette. End Of The Roll in Edmonton West is pleased to offer our community a great place to come choose fabulous brand name flooring for less, as well as related materials ready for delivery.

Flooring is Our Passion
"Who We Are Makes a Difference" is our motto. Our staff and preferred installation partners make all the difference. We all care about our customers and our projects and there is no job too big or too small! We take pride in everything we do and hope our customers always feel welcome and appreciated. Our store has a great team of experienced Flooring Advisors who are eager to help you take care of any project.

More Savings, Less Waiting Times
We've got brand name flooring in stock, and you can have a look at the brands we offer, here. From hardwood, to carpet, to luxury vinyl tile, we have tons of inventory. A full list of flooring types we offer is online, however there are even more options in store!

Flooring for Every Budget
Figure out your budget and come have a browse. We also offer payment plans.

Charity Work
This End Of The Roll location does a lot of small community works in both Edmonton and St. Albert. On a larger scale, this store has been involved in supporting Habitat for Humanity, the Edmonton Oil Kings, the Canadian Red Cross, and World Vision.

Our Community
Edmonton, Alberta is a fabulous city made up of GREAT people. One of the largest growing areas in the country, Edmonton is home to great sports teams, like the Edmonton Oilers and the Edmonton Eskimos.  Although Edmonton is home to almost a million people, it still enjoys great community and has the feel of a warm and wonderful city.  We have great shopping, dining, theatre and sport; there are lots of fun things to do during both winter and summer!

You're Invited
End Of The Roll is locally owned and operated. Drop by and see why we are Canada's Flooring Leader. Our friendly staff in Edmonton West will be happy to service all of your flooring needs. Interested in an online Virtual Tour of our store? Click here!

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tiles, Vinyl, Cork Flooring, and more!

Check out our work with Habitat for Humanity:

You must install Adobe Flash to view this content.

Our Staff

Aaron Tellier Store Manager
Amanda Harvey Office Manager
Ron Yorgason Delivery Driver
Karry Grady Flooring Advisor
Kai Randall Flooring Advisor
Serwina Cortel Flooring Advisor
Rolando Acquiat Warehouse Associate