Mohawk's SmartStrand carpet.
Mohawk has always been known for beautiful carpets in a wide variety of colours, styles, textures and construction. Mohawk's new technology makes a promise to customers on durability, superior performance, stain resistance, and comfort. SmartStrand carpet is made with DuPont Sorona, and Mohawk is able to provide the durability of high-performance fibres with stain resistance that is engineered into the fibre, so it will never wear or wash off.
To make Sorona® long-lasting, DuPont went all the way down to the molecular level. The durability of SmartStrand® with DuPont™ Sorona® is built into its very DNA: the polymer features a unique, spring-like molecule that helps the carpet bounce back for better crush resistance and resiliency.
The superior stain resistance of SmartStrand® carpet is engineered into the fibre and will not wear or wash off, meaning consumers will not need to re-treat the carpet with stain protectors after steam cleaning.
This permanent built-in resistance stands up to tough stains such as mustard, red wine, and cherry Kool-Aid®, and can be removed simply with warm water and a mild detergent, or with Mohawk FloorCare™ Essentials. Mohawk claims that the fibre even resists discolouration from bleach.
While its beauty will catch your eye, the softness will seal the deal. SmartStrand® with DuPont™ Sorona® is soft to the touch and passes the “barefoot” test, with thousands of customers praising its stylish look and soft feel — and at the same time appreciating the clean, healthy environment that comes with a carpet free of topical stain-fighting chemicals.
SmartStrand carpeting is design-smart, too, available in a rainbow of fantastic colours and softness you have to touch to believe.
If you add a premier cushion underneath, not only do you add years to the life of your carpet, but you enhance the plushness and comfort of your carpeting.
Mohawk is so confident in the quality of SmartStrand with DuPont Sorona that they’re willing to back it with industry-leading warranties:
• Lifetime Stain Resistance
• Lifetime Anti-Static
• 15-year Soil Resistance
• 15-year Texture Retention
• 15-year Abrasive Wear
• 15-year Fade Resistance
Plus SmartStrand has:
• Excellent Wear
• Excellent Texture Retention
• Excellent Stain Protection
• Lifetime Warranty
• YES (37% renewable) Renewably Sourced - see our Eco-Friendly section
For over 120-years Mohawk has been a trusted name in carpets. Major flooring categories including carpet, area rugs, hardwood, laminate, ceramic tile, and vinyl flooring may be purchased at End Of The Roll for residential or commercial application.
"Time-tested durability, extraordinary softness and easy care. An increased level of durability, stain resistance, and softness all in one fibre. That’s SmartStrand! A carpet so revolutionary, it’s just better™."
Visit End Of The Roll to see all the amazing carpets made using SmartStrand fibre, using DuPont Sorona renewably sources polymer.
Content thanks in part to Mohawk Flooring.
Edited by Stephanie Gilchrist.