In conjunction with the launch of the Salvation Army's 2014 Christmas Campaign, End Of The Roll is stepping up to help "Transform Lives in Need."

This year marks the 124th year that this charity has helped millions of Canadians living in poverty. With volunteers across the country ringing bells at the Christmas collection kettles, the campaign reminds us that it's a difficult time of year for many, and every cent can help make a difference.

According to the Salvation Army website, donations gathered last year helped 1.8 million people in Canada, with many of them being the most vulnerable in our society.

We hope you will help us make a difference to this wonderful cause, this month!

To read more about the Salvation Army's 2014 Christmas campaign, click here. The video is great.

To donate now on the Salvation Army website, click here.